TY - CONF T1 - Measuring the Impact of Pakistani Culture and Religion on Consumer Perception of Celebrity Endorsement: a Comparative 9 1Ãâ·Ñ°æÏ JO - Academy of marketing conference 2018 proceedings PY - 2018/07/07 AU - Shah Z AU - Monkhouse LL AU - Kociatkiewicz J ED - Y2 - 2025/05/09 ER -